HOPKINTON, Mass., Jan. 14 – EMC Corporation today announced that it has updated its market-leading EMC VMAX Family, making it more powerful, smarter, more trusted, and more efficient for mission-critical applications in VMware virtualized environments for enterprises of all sizes. The EMC VMAX 10K (entry product to the VMAX Family) is now the highest-performing of its class in the industry—and is up to 2X more powerful than its predecessor. EMC also introduced a wave of new features to the EMC VMAX Family (10K, 20K and 40K) through significant updates to VMAX Enginuity software. As customers continue to transform their IT environments, and deploy virtualized Hybrid Clouds, they must tackle consolidation of their most mission-critical applications. Customers across the globe rank EMC as the #1 storage choice for mission-critical environments according to a study from IDC. These enhancements enable customers to implement virtualization and cloud more easily and efficiently than before.

These VMAX 10K technology enhancements make it easier for small to mid-size enterprises to enjoy the powerful capabilities of the VMAX family. It is for this reason that in the third quarter of 2012 30% of VMAX 10K sales were customers new to the EMC VMAX Family.

In 2009, EMC first introduced the VMAX Family and the revolutionary Virtual Matrix Architecture—purpose-built storage for the virtual data center that delivers unprecedented levels of scalability, efficiency, data integrity, availability and performance. We're building upon that foundation with today's enhancements to the VMAX 10K so that customers benefit from ultra-fast application performance and faster CPUs. The VMAX 10K also offers new features previously only available on the VMAX 20K and VMAX 40K.

Technology Highlights:

VMAX 10K-specific Enhancements

• Increased performance for critical applications in virtualized environments—achieving up to 100% faster performance—with support for faster CPUs with 50% more cores. This enables applications like Oracle OLTP in VMware environments to run up to 90% faster.
• Enhanced protection against data theft and improved compliance in regulated industries (e.g. government and healthcare) with the Data At Rest Encryption (D@RE) feature, which encrypts all data on all drive types without performance penalty. (Already offered on the VMAX 20K and VMAX 40K).
• Maximizes existing storage investments with an additional tier of storage—including non-EMC storage arrays—with new support for Federated Tiered Storage feature capability—achieves up-to a 15% TCO savings. (Already offered on the VMAX 20K and VMAX 40K).
• More efficiency with new support for denser 2.5" drives, enabling 2X more usable drives per tile, which also reduces weight and power consumption on both the VMAX 10K and VMAX 40K by 1/3 compared to 3.5" drives.

VMAX Family Enhancements

• Better management and performance with new Host I/O Limits feature for the VMAX Family, making performance more predictable and easier to manage in consolidation and multi-tenancy environments. Now customers can choose how many IOPS or how much bandwidth to give each application or user. This capability is critical in cloud environments, or when consolidating many critical applications.
• Leading performance for VMware vSphere 5 environments breaking the 2 million IOPS barrier (with VMAX 40K).
• Simplified management with EMC Unisphere for the VMAX Family now includes enhanced integration with the VMware platform, VFCache, Windows 2012, and the ability to manage all major features of VMAX.
• More efficiency with FAST VP through support for an industry-leading 4 tiers and cold data compression, with up to a 2:1 capacity savings on inactive data. In addition, even more cost and floor space savings can be achieved using 3TB drives and mixed 2.5"/3.5" DAEs with FAST VP.

"Hebei MCC is part of China Mobile Group, which offers the world's largest mobile network to the world's largest mobile customer base. As the sixth largest subsidiary of the China Mobile Group, Hebei MCC serves more than 50 million customers in the Hebei province of China. Hebei MCC relies on EMC VMAX 10K to store, manage and protect customer information from our mission-critical billing application. With these new enhancements to the VMAX 10K, we are achieving new levels of performance. In addition, the new features in Enginuity enable Hebei MCC to provide even better service to customers across China," said Mr. Sun Zhiguang , Manager of Operation and Maintenance Department in Business Support Center, China Mobile Group, Hebei Company Limited (Hebei MCC).

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way.

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Source: EMC