CUPERTINO, Calif., Dec. 3 – SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement enterprise-wide, today announced a new technology integration with VMware, the global leader in virtualization and cloud infrastructure. The integration between SugarCRM and VMware vFabric Application Director 5.0 allows organizations to choose the type of cloud environment that best aligns with their business needs.

VMware vFabric Application Director 5.0 is an application provisioning solution that allows customers to reduce application deployment times from weeks to minutes and deploy any application into any cloud across the application lifecycle. With the release of VMware vFabric Application Director 5.0, applications can be deployed to heterogeneous clouds.

“SugarCRM's product line is used by VMware customers for critical customer information and driving customer engagement across the organization,” said Shahar Erez, Director, Application Management Products for VMware. “We are pleased to see SugarCRM provide a blueprint for a cloud-ready portable CRM solution for large enterprises that can be easily deployed, scaled, and updated in their private, public, or hybrid cloud environments using VMware vFabric Application Director.”

“Giving customers the ability to run their CRM system in a variety of cloud environments provides a real business advantage to organizations as their needs evolve over time,” said Chuck Coulson, VP, Business Development and Alliances for SugarCRM. “By collaborating with VMware, our customers have the ability to run on demand, on premise, or in the cloud. VMware vFabric Application Director makes it significantly easier to support the rapidly growing number of public and private cloud environments, giving customers the highest level of choice in the CRM market.”

For more information on the integration between SugarCRM and VMware vFabric Application Director 5.0, please see the landing page in the VMware Cloud Applications Marketplace.

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. More than 6,000 paid subscriber customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

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Source: SugarCRM