October 09, 2012
Italian luxury sportscar maker Lamborghini understands responsiveness and speed. For over a decade, the famed Lamborghini Diablo with a top speed of 200+ mph held the title of world's fastest production car. But when the automaker needed to update its aging Web infrastructure, it turned to Amazon Web Services.
According to an AWS case study, Lamborghini's website had reached the end of its lifecyle. Maintenance was becoming a burden and the system lacked sufficient bandwidth to handle spurts in traffic – effectively putting the kibosh on any new Web initiatives. In this age of Internet and social marketing, this was an untenable situation for any company, but especially a company of this calibre. They needed to implement a new solution as quickly as possible.
Lamborghini figured it could go in one of three directions: an on-premise datacenter, a traditional hosting provider, or cloud computing. Purchasing and managing their own Web servers was considered too costly and relying on a local datacenter raised concerns over scalability. In the final analysis, cloud computing was selected as the most viable option for its scalability, flexibility, and up-front cost savings. Of the available cloud platforms, the carmaker went with Amazon, citing analyst recommendations as a main driver.
Lamborghini used the AWS self-service portal to design a scalable Web architecture that takes advantage of Amazon EC2, Amazon Elastic Load Balancing, Amazon Relational Database Service, Amazon S3, Amazon CloudFront, and Amazon CloudWatch. The website is integrated with TYPO3 on a LAMP (Linux, Apache, MySQL, PHP) stack.
The project did not take long to carry out. Lamborghini prepared the development and test environment in a couple of days and the website went online in less than one month. Soon after the migration, the updated site was able to support a 250% burst in visitors that occurred in conjunction with a new product launch.
Digital Marketing Manager at Automobili Lamborghini, Roberto Ciacci, reported: "We reduced the cost of our infrastructure by 50%, while at the same time achieving better performance and scalability. Today our time-to-market is close to zero."
Frank Ding, engineering analysis & technical computing manager at Simpson Strong-Tie, discussed the advantages of utilizing the cloud for occasional scientific computing, identified the obstacles to doing so, and proposed workarounds to some of those obstacles.
The private industry least likely to adopt public cloud services for data storage are financial institutions. Holding the most sensitive and heavily-regulated of data types, personal financial information, banks and similar institutions are mostly moving towards private cloud services – and doing so at great cost.
In this week's hand-picked assortment, researchers explore the path to more energy-efficient cloud datacenters, investigate new frameworks and runtime environments that are compatible with Windows Azure, and design a uniﬁed programming model for diverse data-intensive cloud computing paradigms.
05/10/2013 | Cleversafe, Cray, DDN, NetApp, & Panasas | From Wall Street to Hollywood, drug discovery to homeland security, companies and organizations of all sizes and stripes are coming face to face with the challenges – and opportunities – afforded by Big Data. Before anyone can utilize these extraordinary data repositories, however, they must first harness and manage their data stores, and do so utilizing technologies that underscore affordability, security, and scalability.
04/02/2012 | AMD | Developers today are just beginning to explore the potential of heterogeneous computing, but the potential for this new paradigm is huge. This brief article reviews how the technology might impact a range of application development areas, including client experiences and cloud-based data management. As platforms like OpenCL continue to evolve, the benefits of heterogeneous computing will become even more accessible. Use this quick article to jump-start your own thinking on heterogeneous computing.