September 28, 2012
Sept. 28 — RightScale Inc, the leader in cloud computing management, announced "Cloud for the Holidays," a solution to help companies ensure that their online promotions, micro-sites, games or applications can scale to meet the peak demands of holiday traffic while avoiding the downtime that can mean lost sales. RightScale "Cloud for the Holidays" solution lets these companies leverage cloud infrastructure and the RightScale cloud management platform to automatically scale up or down to meet the huge shifts in customer demand during the holiday season.
ComScore data shows that holiday shopping extends beyond Black Friday and Cyber Monday, with 10 individual spending days surpassing $1 billion in sales during the 2011 holiday season, compared to just one day topping $1 billion in 2010.RightScale analyzed peaks in the use of cloud infrastructure by their customers during the 2011 holiday season across a variety of industries. Overall cloud usage across holiday-influenced consumer sectors spiked up by 44 percent during the second week in November with peak increases as high as 63 perfect. RightScale also analyzed cloud usage by industry.
By leveraging applications in the cloud, retailers and marketers can ensure that their infrastructure is sufficient to meet consumer demand. According to a source recently cited in Bloomberg Businessweek, "websites lose 10 percent of their audience for every second it takes them to load," a critical reminder for companies to ensure their web infrastructure is prepared to handle added traffic since it can impact a brand for years to come. And to ensure that customers have a seamless experience with the brand, developing a highly scalable and dynamic application without lag time is crucial.
"Our customers rely on cost-effective cloud infrastructure to run their online websites and applications, and meet their customer demand during the critical holiday season," said Vice President Marketing, Kim Weins. "RightScale 'Cloud for the Holidays' solution enables our customers to architect applications for high availability and scalability, giving them confidence that their promotions or micro-sites will be ready for a surge in traffic at any time."
The RightScale "Cloud for the Holidays" solution will help companies architect, deploy and manage highly scalable websites and applications in the cloud to meet the large and often unpredictable surges in holiday traffic. The solution allows a company to launch their application in the cloud in 30 days and gain confidence in its ability to handle increases in demand throughout the holiday season. RightScale's seasoned cloud experts will review an application's architecture for scaling, set up staging and production environments and configure auto-scaling and auto-shrinking to optimize cloud resources. RightScale partner, Apica, will also conduct load testing to ensure applications can meet spikes in demand.
For more information on "Cloud for the Holidays" or to sign up for an initial consultation with RightScale, visit http://www.rightscale.com/lp/cloud-for-the-holidays.php.
RightScale Inc., cloud management enables organizations to easily deploy and manage business-critical applications across public, private, and hybrid clouds. RightScale provides efficient configuration, monitoring, automation, and governance of cloud computing infrastructure and applications. Since 2006, millions of servers have been launched with the RightScale solution by leading enterprises including the Associated Press, CBS Interactive, Intercontinental Hotels Group, PBS, and Zynga.
Source: RightScale Inc.
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