September 05, 2012
"With this comprehensive, deeply researched book, Joe Weinman closes the case on cloud computing. And who could imagine a book on IT infrastructure and strategy could be a great read too? This book is going to help companies optimize their IT investment but, more important, position them to exploit the technology revolution of our time for competitive advantage and success." - Don Tapscott, consultant, best-selling author, and an adjunct professor at the University of Toronto's Rotman School of Management
HOBOKEN, NJ, Sept. 5 — The cloud, shorthand for "cloud computing," is transforming all aspects of personal life, business, and society. With that transformation comes deep interest in economic justification, as well as a bit of fear, uncertainty, and doubt. CLOUDONOMICS: The Business Value of Cloud Computing (John Wiley & Sons; September 2012; $60.00) looks well beyond the ephemeral specifics of particular service provider offerings or technologies, and instead uses understandable examples to explain how the cloud can be wielded strategically to create profitable revenue while delivering clear benefits to customers. Written by cloud computing thought leader Joe Weinman, the book demystifies business models and economic benefits of the cloud, offering insights to business executives in virtually any industry – CIOs, developers, architects, IT managers, academics, students, investors, and policy-makers.
Exploring the details of cloud economics involves a rigorous, multidisciplinary analytical approach leveraging economics, behavioral economics, statistics, calculus, computational complexity theory, simulation, and system dynamics. Fortunately, Weinman uses other pay-per-use, on-demand service businesses, such as hotels, rental car services, taxi cabs, and coffee shops to clearly explain the laws of Cloudonomics to determine strategy and guide readers through implementation. CLOUDONOMICS examines:
•How IT and cloud computing can help achieve strategic competitive advantage;
•When and when not to use the cloud;
•Where the conventional wisdom regarding the cloud errs, and why;
•The properties and architectural implications of pay-per-use pricing and on-demand resources, and the conditions under which such charging and provisioning drive value;
•The increasing importance of proximity, and the economics of dispersion in enhancing the user experience and thus revenue;
•The trade-offs between consolidation and dispersion;
•Behavioral economic concerns for and against cloud adoption with an overview of the psychology, neuroscience, and economics involved;
•Analysis of cloud patterns such as communications and markets, considering not just cost but topics such as the expected marginal value of an additional participant in a market.
Cloud start-ups are forming on a daily basis, and billions of dollars in wealth are being created as companies craft innovative strategies to exploit this opportunity. Conversely, long-standing corporate icons that have failed to do so are becoming history instead of making it. In short, the cloud is disrupting every dimension of business, whether it is the research, engineering, or design of new products and services; their manufacturing, operations, and delivery; or any point along the customer interface. CLOUDONOMICS explores the implications of the cloud and how it applies to the evolution of modern business, as well as reveals how the next decade is likely to bring untold innovation.
About The Author
Joe Weinman (Basking Ridge, NJ) is Senior Vice President, Cloud Services and Strategy at Telx. He has held executive leadership positions at AT&T, Hewlett-Packard, and Bell Laboratories, in areas such as corporate strategy, business development, product management, operations, and R&D. Named a "Top 10 Cloud Computing Leader" by TechTarget, Weinman is a frequent international keynote speaker, blogger and the founder of Cloudonomics--a rigorous, multidisciplinary approach to valuing the cloud. He has been awarded 15 U.S. and international patents in diverse fields and has been showcased in numerous print and online publications and global video broadcasts. He has a Bachelors and Masters in Computer Science from Cornell University and UW-Madison respectively, and has completed Executive Education at the International Institute for Management Development in Lausanne.
CLOUDONOMICS: The Business Value of Cloud Computing
Published by John Wiley & Sons, Inc.; Publication date: September 10, 2012
$60.00; Hardcover; 416 pages; ISBN: 978-1-118-22996-5
Source: John Wiley & Sons, Inc.
Frank Ding, engineering analysis & technical computing manager at Simpson Strong-Tie, discussed the advantages of utilizing the cloud for occasional scientific computing, identified the obstacles to doing so, and proposed workarounds to some of those obstacles.
The private industry least likely to adopt public cloud services for data storage are financial institutions. Holding the most sensitive and heavily-regulated of data types, personal financial information, banks and similar institutions are mostly moving towards private cloud services – and doing so at great cost.
In this week's hand-picked assortment, researchers explore the path to more energy-efficient cloud datacenters, investigate new frameworks and runtime environments that are compatible with Windows Azure, and design a uniﬁed programming model for diverse data-intensive cloud computing paradigms.
May 16, 2013 |
When it comes to cloud, long distances mean unacceptably high latencies. Researchers from the University of Bonn in Germany examined those latency issues of doing CFD modeling in the cloud by utilizing a common CFD and its utilization in HPC instance types including both CPU and GPU cores of Amazon EC2.
May 10, 2013 |
Australian visual effects company, Animal Logic, is considering a move to the public cloud.
May 10, 2013 |
Program provides cash awards up to $10,000 for the best open-source end-user applications deployed on 100G network.
May 08, 2013 |
For engineers looking to leverage high-performance computing, the accessibility of a cloud-based approach is a powerful draw, but there are costs that may not be readily apparent.
05/10/2013 | Cleversafe, Cray, DDN, NetApp, & Panasas | From Wall Street to Hollywood, drug discovery to homeland security, companies and organizations of all sizes and stripes are coming face to face with the challenges – and opportunities – afforded by Big Data. Before anyone can utilize these extraordinary data repositories, however, they must first harness and manage their data stores, and do so utilizing technologies that underscore affordability, security, and scalability.
04/02/2012 | AMD | Developers today are just beginning to explore the potential of heterogeneous computing, but the potential for this new paradigm is huge. This brief article reviews how the technology might impact a range of application development areas, including client experiences and cloud-based data management. As platforms like OpenCL continue to evolve, the benefits of heterogeneous computing will become even more accessible. Use this quick article to jump-start your own thinking on heterogeneous computing.