REDMOND, Wash., June 12 — M.G. Bryan Equipment Co., a leading heavy equipment and machinery OEM for the oil and gas industry, is using cloud computing for remote asset management of high-tech fracturing equipment. Designed and integrated with Rockwell Automation, M.G. Bryan's new equipment's control and information system leverages Microsoft Corp.'s Windows Azure cloud computing platform to help provide secure remote access to real-time information, automated maintenance alerts, and service and parts delivery requests. With Rockwell Automation, M.G. Bryan designed a simple, user-friendly system using the cloud to improve productivity and business intelligence.

Hydraulic fracturing releases petroleum or natural gas from reservoir rock for extraction. "In the oil and gas industry, production has to follow the resources and never takes a break," said Matt Bryan, president, M.G. Bryan. "Fracturing vehicles operate in extreme, isolated environments. They typically require new oil filters every 200 hours and complete engine rebuilds after 4,000 to 5,000 hours of service. Leveraging the cloud, we can cost-effectively keep tabs on our equipment and help customers maximize asset uptime, dramatically improving their return on investment."

Rockwell Automation upgraded M.G. Bryan's fracturing equipment with a tightly integrated control and information system that brings together disparate information sources, including historical, relational and transactional data. To fully leverage this rich data without requiring M.G. Bryan or its customers to build and manage their own datacenters, Rockwell Automation turned to cloud computing. Using mobile technology and the seamless transfer of business information over the cloud, M.G. Bryan has access to a higher degree of connected intelligence, enabling new levels of customer service in this industry.

"Our alliance with Microsoft explores industrial uses for the cloud to open the door for our customers' innovations," said Sujeet Chand, chief technology officer, Rockwell Automation. "For M.G. Bryan, the cloud offers a highly scalable, cost-efficient method for storing and remotely accessing real-time information that will help extend equipment lifecycles and optimize productivity. Focusing on building solutions that consider productivity, user-friendliness and connected intelligence in a scalable platform is how we leverage the pillars of Microsoft's Discrete Industry Reference Architecture. We see this as an attractive solution for many other equipment builders and end users around the world."

With the new system, data can be pulled from the cloud via mobile devices and Web browsers to produce reports and dashboards on the condition of individual vehicles' drivetrains and on hydraulic fracturing performance, as well as process performance and maintenance trends related to entire fleets. The flexibility and scalability of cloud computing will help M.G. Bryan offer holistic operations management to its rapidly expanding fleet of vehicles.

"M.G. Bryan is differentiating itself in this market through transforming its business model using an innovative cloud approach that helps reduce project risk and cost of ownership while improving time-to-value," said Caglayan Arkan, general manager, Worldwide Manufacturing & Resources Sector, Microsoft. "Microsoft provided a framework that helped Rockwell Automation take advantage of Windows Azure for high-efficiency operations management in remote production environments. This platform can improve business performance and dramatically reduce system cost and complexity for M.G. Bryan."

More information on the Microsoft "Discrete Industry Reference Architecture can be found at http://www.microsoft.com/dira.

More information about how organizations are turning to Microsoft technology is available in the Microsoft Customer Spotlight newsroom.

About M.G. Bryan

M.G. Bryan Equipment Company supplies engines, generators, industrial pump units, oil field service equipment, and hazardous area power packs to companies across the world. For the last 25 years, M.G. Bryan Equipment Company has provided customers with products and diesel engine power packages that are reliable, durable, and environmentally safe. M.G. Bryan Equipment Company also provides parts and service for all represented engine lines. The Company is located in Grand Prairie, Texas.

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs over 21,000 people serving customers in more than 80 countries.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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Source: Microsoft Corp.