May 21, 2012
New EMC Channel Initiatives enable partners to address the fast-growing cloud market
LAS VEGAS, May 21 — EMC WORLD 2012 — Today at EMC World, EMC Corporation announced new initiatives and products to enable the company's worldwide network of channel partners to accelerate their customers' journey to cloud computing. Together with the EMC VSPEX Proven Infrastructure announced in April 2012, and the new VMAX Service Provider (SP) platform, announced last week, the new EMC Cloud Builder and Cloud Provider Practices, EMC Cooperative Services and the new VNXe3150 unified storage platform provide EMC partners with the industry's most comprehensive and flexible cloud-enabling capability.
Today's announcements are a continuation of EMC's journey to the cloud. In 2011, EMC announced the Velocity Service Provider program to jointly develop solutions and services with targeted, established service providers. Those partners who successfully complete the Cloud Provider designation requirements will be included in the Velocity Service Provider Program. Today, there are more than 160 EMC-powered services being delivered by over 50 EMC Velocity Service providers around the world.
At EMC's first annual Global Partner Summit (GPS) at EMC World in Las Vegas this week, Joe Tucci, EMC chairman and chief executive officer, and EMC sales and channel leaders presented to more than 3,000 partners these new programs and technologies. Other initiatives that enable EMC channel partners to transform IT, business and themselves in order to maximize their customers' cloud computing opportunities were also presented.
New Practices and Program:
The Cloud Builder Practice enables partners to successfully design, build and manage cloud infrastructures based on EMC technology.
The Cloud Provider Practice enables Velocity Solution Provider partners with advanced capabilities to design, build and operate their own branded IT-as-a-Service cloud offerings based on EMC technology.
Partners who earn the Velocity Cloud Builder or Cloud Provider Practice designations are eligible for benefits that elevate their value and differentiation in the market and increase profitability. Included in those benefits are:
The Cloud Builder Practice will be available starting in Q3 2012 and the Cloud Provider Practice will be available in Q4 2012. VMAX SP general availability is expected in 2013.
EMC Cooperative Services provides partners with greater choice and flexibility in high-value service delivery and are intended to drive profitable, strategic growth while reducing partners' investment to scale capabilities. EMC Cooperative Services for health checks and assessments on major EMC technology platforms will be available by the end of EMC's second quarter. Additional EMC Cooperative Services for virtual infrastructure will be available in the second half of 2012.
Channel Partner Quotes
Bob Murphy, Area President, Presidio
"Presidio is committed to delivering best-of-breed solutions that address our clients' most critical business challenges. We have made significant investments in recent years to expand our capability to deploy and manage EMC technology. EMC's Velocity services and specialty programs have helped us to scale rapidly to capitalize on market opportunities. EMC's new Cloud Builder Practice fits perfectly with our growth strategy. We are excited about the new capabilities and opportunities that the Cloud Builder Practice will offer and we look forward to continued success with EMC."
Rick Eddings, Vice President of Professional Services , Sigma Solutions, Inc.
"With more customers transforming their data centers to deliver an IT as a Service model to their businesses, our services business is growing at a phenomenal rate. Acquiring the right skills and capabilities to scale our services and expand our portfolios as fast as we want is a constant challenge. EMC's new Cooperative Services for channel partners comes at the right time to help us augment our EMC services portfolio and deliver additional value to our customers. We can take advantage of EMC's deep technical experience and proven methodologies to offer high-value services to our customers under our own brand, further strengthening our relationship with them and building long-term loyalty."
Brian Wasil, IT Director , StandFast, Inc.
"The VNXe3100 has helped us achieve greater data resiliency and redundancy while providing the performance needed for our VM architecture. Additionally, we've gone from sporadic downtime of up to four hours to zero downtime since migrating to the VNXe—a company record. When we heard about the VNXe3150—and that it will deliver more performance and capacity per rack unit—we immediately saw how our business can benefit from reduced operating expenses and performance improvements. The VNXe gives us the industry-leading VMware integration, efficiency and simplified management to run our business."
EMC Executive Quote:
Gregg Ambulos, Senior Vice President of Global Channel Sales, EMC
"Cloud computing represents a huge market opportunity for EMC's partners. Our new Velocity Cloud Practices enable and support them in developing the expertise required to accelerate their clients' journey to the cloud. Today's announcement is another example of EMC's commitment to advancing our partners' skill set, sales opportunities and differentiation in the market. We are 100% focused on delivering our Velocity partners the best technology and the most comprehensive and rewarding partner program in the industry."
EMC Corporation (NYSE: EMC) is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at.
Source: EMC Corporation
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