SEATTLE, Feb. 24 — Leading companies in cloud computing are slated to deliver keynotes, user case studies and hands-on tutorials at Seattle's newest and largest cloud computing conference.

CloudFair 2012 Cloud Computing Conference and Expo will feature more than 40 sessions and 10 workshops as part of its three-day event at the Sheraton Seattle from April 17 through 19. Selected keynotes and sessions include:

• Box COO Dan Levin will present a keynote titled, "Building an Enterprise Software Company That Doesn't Suck." In it, he will explain how new enterprise startups are focusing on product execution as the best means of acquiring and retaining customers. This stands in contrast to the pre-cloud model, where companies built aggressive sales teams around locking customers into licenses (Levin calls this "elephant hunting"). Levin will demonstrate how the new rules of enterprise software are about delivering substantially better products and services and aligning customers with buyers in new ways that were not possible before cloud technology.
• Margaret Dawson, vice president at cloud storage provider Symform, will present a session titled, "Is the Cloud Safer, Cheaper, and Greener?" She will break some myths around cloud computing and address whether building out infrastructure to support cloud-based platforms is always the right answer, introducing distributed computing models and alternatives to the centralized data center architecture. Dawson is a frequent speaker on cloud computing, network security and data integration who recently joined Symform, a Seattle-based start-up experiencing record growth of its network.
• Brett Goodwin, vice president of marketing and business development for cloud computing services provider Skytap, will speak in in two sessions at this year's CloudFair Seattle event. The first is "Public vs. Hybrid vs. Private: Which is Your Last Resort?" The second is "Tips and Tricks for Rolling out Applications Faster in the Cloud." Skytap recently announced that more than one million virtual machines have been launched by customers using its service.

Other speakers at CloudFair 2012 include:

• Daniel Saks – President and Co-CEO – AppDirect
• Sinclair Schuller – Co-Founder & CEO – Apprenda
• Chris Pick – Chief Marketing Officer – Apptio
• Jimesh Varia – Technology Evangelist – Amazon Web Services and Amazon.com
• Simon Crosby – CTO – Bromium
• Andi Mann – Vice President, Strategic Solutions – CA Technologies
• Larry Carvalho – Cloud Camp
• Dave Zabrowski – Founder & CEO – Cloud Cruiser
• Carson Sweet – Co-Founder & CEO – CloudPassage
• Martha Tate – Comcast
• Aaron Brown – Partner, Enterprise Risk Services – Deloitte & Touche
• Tim Sandage – Specialist Manager – Deloitte & Touche
• Eric Webster – Chief Revenue Officer – Doyenz
• Chad Jones – VP, Strategy and Product Management at DynamicOps
• Marten Mickos – CEO – Eucalyptus Systems
• Scott Bils – Partner – Everest Group
• Adam Swidler – Senior Manager, Enterprise Division – Google
• Marne Gordan – Regulatory Analysis, Compliance & Governance Management – IBM
• Clyde Hedrick – SW Partner Marketing Manager – Intel
• Vikas Jain – Director, Product Management, Expressway Access 360 – Intel
• Adam Weissmuller – Director, Product Management, Managed Hosting & Cloud Services – Internap
• Steve Crawford – Vice President of Business Development and Marketing – Jamcracker
• Avkash Chauhan – Sr. Escalation Engineer – Microsoft
• Jay Judkowitz – Director, Product Management – Nimbula
• Christopher Brown – CTO – Opscode
• David Canellos – President & CEO – PerspecSys
• Arrian Mehis – Enterprise Architect – Rackspace Hosting
• Aditya Joglekar – Director, Cloud Business Solutions – Savvis
• Phil Jackson – Softlayer
• Marc Jones – Director, Product Innovation – Softlayer
• Linda Bernardi – Founder and CEO – StraTerra Partners
• Bryan Thompson – Vice President, Services – Tier 3
• Bill Lowry – Terremark
• Chris Babel – CEO – TRUSTe

CloudFair 2012 offers three days of workshops, tutorials, keynotes and breakout sessions, all focused on giving business and technical leadership the information and resources they need to map out a migration path to cloud that fits their unique circumstances. The second and third days offer a mix of keynotes and tracks targeting infrastructure and application developers, security best practices, end-user education and the business opportunities cloud makes possible beyond cost savings. The second and third days will also feature an expo hall. Attendees can choose from more than 40 sessions and 10 hands-on workshops.

Media and Analyst Passes

Media passes are available for journalists employed or on contract with blogs or publications covering the cloud computing industry. Analyst passes are available for those engaged substantially in the development of commercial research covering the cloud computing space. Contact Kent Barnard for more information.

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Source: SH Worldwide