BOSTON, Mass., Sept. 27 -- Sensible Cloud, the industry's first cloud control company, today introduced sense, a new solution that makes cloud computing easier, more cost-effective and transparent, ensuring that organizations have tighter governance over cloud investments. sense automatically right-sizes cloud resources in real-time, driven by customers' business, cost and performance parameters. sense is delivered in two configurations: as a platform with a highly-customized series of cloud control applications targeted at large enterprise organizations; or through controlmycloud.com, which offers a range of hosted template-based cloud control applications tailored specifically for SMEs. In both cases, customers select or design cloud control apps that enable them to scale cloud resources up and down as necessary to meet key business requirements, minimize costs and eliminate downtime and concerns associated with cloud outages.

Value Team, a large IT and systems integration organization focused on solving business-critical IT issues, has invested in sense to help its customers resolve some of the complexities associated with cloud computing. "We're working on several cloud business initiatives to bring governance and control to our enterprise customers cloud operations," said Roberto Lorini, SVP Marketing and Business Development at Value Team. "With Sensible Cloud's new cloud control platform, sense, we provide our customers with the flexibility to craft and implement automated cloud control policies capable of matching ever changing customer business requirements and an ad-hoc patchwork of service levels. This allows them to have more control and operate better governance over all of their cloud resources and costs."

sense: Cloud Control Apps for all Cloud Computing Environments

Introduced today, sense is the first cloud control platform that enables organizations to proactively evaluate, manage and adjust their private/public/hybrid cloud resources in real-time. sense offers a variety of cloud control apps that quickly and dynamically react to changes in cloud demand and provides a single point of control across all cloud computing models (public, private and hybrid) to provide a holistic view of all cloud resources for customers.

Designed specifically to automate end-to-end cloud control, sense empowers cloud customers and providers to determine how, when and where cloud resources are utilized - reducing the total cost of ownership and improving the overall trust and quality of experience across an enterprise cloud computing environment. Customers will eliminate costly and disruptive SLA breaches by aligning service agreements with business priorities while gaining greater visibility into their cloud-based investments. sense automates cloud control and optimizes resource allocation across any public, private or hybrid cloud environment, providing customers with the ability to increase operational savings and improve service levels.

controlmycloud.com: Cloud Control Apps delivered as-a-service for SMEs

controlmycloud.com is a solution that empowers SMEs to control their public cloud resources by implementing 'off the shelf' cloud control apps from three categories; infrastructure optimization, bill control and business continuity. Delivered as a series of templated control applications via an easy-to-use secure web interface, SMEs can manage the cloud operations of their Amazon EC2 environment (and in the future Microsoft Azure, Openstack and RackSpace) and, in real-time, react to changes in business load or resource availability for all cloud services, whilst managing to the tight costs constraints typical of smaller businesses. By using controlmycloud.com, customers achieve the highest level of operational effectiveness, confidence and service delivery in their public cloud computing environments.

"Traditionally, cloud-based SLAs have been delivered in a 'one size fits all' manner with vague parameters, which provide little flexibility and can ultimately derail the advantages of cloud computing," said David King, Chief Executive Officer of Sensible Cloud. "This is one of cloud computing's biggest limitations as it prevents organizations from exploiting the true elasticity of the cloud. With sense, we are placing control back in the hands of the customer, giving them access to cloud control apps that define how they want their cloud resources to behave under user defined business and technical conditions. The cloud control apps make automatic adjustments to cloud environments in real-time as conditions change."

Cloud Control: Industry Validation

"The proliferation of IaaS alternatives has created a need for a new generation of cloud management solutions to help organizations properly manage this rapidly evolving dynamic resource to achieve their business objectives," according to Jeffrey M. Kaplan, Managing Director of THINKstrategies, Inc. and the founder of the Cloud Computing Showplace.

"As cloud computing adoption continues, a growth market has emerged for governance solutions that proactively manage the costs and performance of cloud resources," said Robert McNeill, Vice President of HfS Research. "The launch of Sensible Cloud's solution is well-timed. As organizations move to leverage cloud resources, new management tools that can help organizations to manage a growing number of cloud offerings will be critical."

"The world of cloud computing is like the Wild Wild West today, lots of potential fraught with many risks. IT should leverage the cloud but control their destiny," said Krishnan Subramanian of CloudAve. "With many cloud service providers not even offering the SLAs expected in today's world, a platform like sense, offered by Sensible Cloud, is a boon to IT leaders that will put them at the driver's seat."

Pricing and Availability

sense is available today and offers a pay-as-you-use pricing model. For more information, visit: www.sensiblecloud.com.

controlymycloud.com is a pay-as-you-use SaaS solution that offers cloud control apps for Amazon EC2 users (with future support for Microsoft Azure, Openstack and RackSpace) with a 30-day free trial. controlmycloud.com is currently in beta and will become generally available by October 31, 2011. For more information, visit: www.controlmycloud.com.

About Sensible Cloud

Sensible Cloud is the first cloud control company that empowers organizations to proactively manage their cloud-based environments, providing more control over the costs, reliability and quality of cloud computing experience. By creating a single point of control across a variety of service and deployment models, Sensible Cloud enables customers to create a more agile cloud computing environment and distribute their resources to optimize return on investment and meet key business requirements. Sensible Cloud makes cloud computing easier, more cost-effective and transparent ensuring that customers have tighter governance over cloud investments. For more information, visit: www.sensiblecloud.com.

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Source: Sensible Cloud